2020
Annual
Report
The Selah Way Foundation is leading the way against sex trafficking with our Prevention, Protection, and Provision Pillars. We prevent children from being trafficked and abused, protect victims, and provide a safe refuge for survivors.
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In the year of a global pandemic, as the world came to a screeching halt, we took advantage of this opportunity to pause and build out three Pillars that will forever change the fight to end sex trafficking and abuse around the globe.
From Our Co-Founder & CEO
Dear Supporters of The Selah Way Foundation,
I am excited about the clarity that has fallen into place throughout 2020 and as we step into 2021. It has far exceeded my expectations. The powerful men and women who have signed on to be under The Selah Way Foundation umbrella are at the top of their fields and I am grateful to walk alongside such incredible leaders.
I want to highlight the purpose of The Selah Way Foundation and my new role, as many of you have known me only in my role as CEO of Selah Freedom for the past ten years. The Foundation was a vision that my co-founders and I had from the very beginning as we launched Selah Freedom in 2010. We knew that there would be a need to launch a foundation as an umbrella and endowment arm to the movement to end sex trafficking and exploitation in the future. The vision of the umbrella was to link in collaboration the like-minded, non-competitive leaders and organizations with scalable, best-practices, measurements and outcomes. Together, we can eradicate sex trafficking in our lifetime.
That is the premise of our three pillars. First and foremost, we are Forging The Future to create a world in which our children are prevented from falling prey to sex trafficking and abuse. This is why our Prevention Pillar, with its K-12th grade train-the-trainer curriculum, along with our child sex trafficking prevention bill, is paramount. Teaching our children and those around them everyday to recognize the red flags and have a voice to speak up for themselves and their peers is vital to breaking the abuse pattern that leads to trafficking and exploitation. We are excited that Yale University and Michigan State University are our research partners for this endeavor. We look forward to providing amazing evidence-based outcomes as we come through our first year implementing this new national model.
Secondly, the passion around our Protection Pillar is to Find The Survivor. Until our first pillar has grown strong enough to eradicate children from being sexually abused and exploited, we know the importance of educating our first responders. This pillar is comprised of Global Strategic Operatives and our National Training Cadre, with more partners coming on board as we continue to grow. We are focused, during this stage, on training healthcare systems (domestically and internationally) and law enforcement officers on how to recognize and respond to human trafficking cases, including dark web, cryptocurrency, and how it all ties into this crime.
Finally, until these first two pillars have grown, we know the need for restoration and Freeing The Heart is needed through our Provision Pillar. That is why we are honored to hold up one domestic model, Selah Freedom, and one international model, Uncaged, launching out of Romania. Uncaged's vision is to scale throughout Europe and beyond. Both organizations have the same DNA and incorporate best practices to serve this population with the greatest impact and outcomes. At Selah Freedom, 87% of survivor graduates do not return to "the life," and 100% of survivors pursue their educational and career goals. At Uncaged, they see the need for their services like never before, as 78% of survivors rescued in Europe are from Romania or Moldova, and 50% of survivors rescued in Europe are children.
The Selah Way Foundation is a unique 501(c)3 organization. While we need to receive support and have our own initiatives, evidenced in our Pillar Partnerships, it is also vital to the cause that we can pass money on to organizations who are joining us in this fight. That is why, in addition to funding our own initiatives, we are providing grants to vetted organizations. We hope that, with your support, these grants will continue to grow. Our goal is to grow an endowment for the movement, so that these vetted organizations never have to worry about money. Instead, they can solely focus on the work at hand. With a decade of experience, we know the importance of outcomes, measurements, and audited financials. We assure you that your investment will go directly to the heart of restoring and protecting countless lives from sex trafficking and exploitation.
Thank you for believing in our journey!
In Gratitude,
Elizabeth Melendez Fisher Good
Co-Founder/CEO
From Our Chairman of the Board
My passion is to see the global takedown of the multi-billion dollar sex trafficking industry. The Selah Way Foundation's launch in 2020 makes this a reality in our lifetime! Forming this foundation completes the original vision of Elizabeth Fisher Good and Laurie Swink. I am grateful to be a part of this unbeatable development that will change the U.S.A. and beyond.
As a resident of Colorado, I endure an approximate mind-numbing 1,019 wildfires each summer. The world’s largest 747 Super Tanker is utilized only in the most extreme cases because of its steep $60,000 price. In a one drop use, this 747 fire fighting monster releases 19,600 gallons of flame retardant and almost instantly creates a massive impact with a nearly unstoppable 3-mile long firewall. The Selah Way Foundation is a 747 Super Tanker having a monumental impact on eradicating sex trafficking globally and bringing freedom to the exploited. We not only ‘impede development’ in the sex trafficking world, but we also are eradicating human trafficking by blitzing the world’s dark sexual playing fields. The Selah Way Foundation is a blitzkrieg defined as ‘a violent surprise offensive by massed air forces and mechanized ground forces in close coordination.’
Our air force is prayer, and our ground forces are multiple vetted organizations that serve under our three pillars: Provision, Prevention, and Protection. Our ‘fire fighting’ forces are perpetually expanding. Through The Selah Way Foundation's fantastic work, there are stunning outcomes with survivors brought to safe housing and restored to greatness. Simultaneously, our programs arm schools, police forces, hospitals, and health facilities to identify, rescue, and bring healing to victims who otherwise would remain trapped in "the life." The way in which multiple organizations are working together under the umbrella of The Selah Way Foundation will alter history.
I am thrilled to be participating in the great work of The Selah Way Foundation. Won't you join us?
Sincerely,
Lynne Jubilee Cumming
Chairman of the Board
Leadership Team
Our Boards
Board of Directors
Lynne Jubilee Cumming
Chairman
Ruthie LeFebvre
Treasurer
Frederick A. Feller
Secretary
Elizabeth Fisher Good
Co-Founder/CEO
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Laurie Swink
Co-Founder/ExOficio
Advisory Board
Quin Frazer
Drinker Biddle & Reath LLP
Mark Bloom
Financial Advisor, Edward Jones
Brad Good
Good Capital & Property Group LLC
Founder/CEO
Barry L. Swenson
President/CEO
DLC, LLC
Beth Rech
Flourish Coaching
Jill Mursewick
RN, BSN, SPNN
Elaine Lewis
The Wade Street Group at Morgan Stanley
Senior Vice President -Wealth Management, Financial Planning Specialist
10
Built On
The Selah Way Foundation began as a vision in 2010 and has evolved into a catalytic platform to end sexual exploitation and sex trafficking. The organization's Co-Founders knew from the beginning that they would first establish Selah Freedom, followed by launching a foundation firmly rooted in the organization's best practices and high impact model. This foundation would also have a global reach.
In 2018 it was time to bring this vision to life, and The Selah Way Foundation became incorporated. The Selah Way Foundation has an innovative approach to delivering scalable solutions to a complicated and ever-evolving issue. It also creates an opportunity for industry leaders and vetted organizations doing similar work to maximize their impact by leveraging shared resources and synergies.
Today, The Selah Way Foundation's three Pillars and training arms create global change with an unparalleled approach to moving the needle forward to eradicate sex trafficking, abuse, and exploitation. 2020 was a year of building a firm foundation for exponential freedom on a global scale. Now, we look ahead to a new year filled with lives saved.
Years Of Success
2020 Financial Snapshot
The Selah Way Foundation's Unique and Cost-Effective Collaboration
The Selah Way Foundation operates as a unique, cost-effective, collaborative network. Our three Pillars (Prevention, Protection and Provision) encompass our work domestically and internationally to combat sex trafficking and sexual abuse, while our grantee organizations are able to benefit from the support of our organization.
This one-of-a-kind approach creates an umbrella for the greatest possible outcomes in this movement.
Revenue
Public Support
100%
Total Income: $1,109,580.09
Expenses
Admin
1.4%
Programming
98.59%
Total Expenses: $650,025.21
Three Pillars
CREATING A WORLD FREE FROM EXPLOITATION
The three Pillars of The Selah Way Foundation create a path to ending human trafficking by addressing it from all angles. This creates a movement with a global reach.
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THE PREVENTION PILLAR provides entire school districts, including all faculty/staff and K-12th graders with S.P.E.A.K. UP, a unique "train-the-trainer" model with proven outcomes to prevent children from exploitation.
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THE PROTECTION PILLAR is comprised of Global Strategic Operatives and the National Training Cadre and trains the front lines, law enforcement agencies and healthcare systems, to recognize
this crime and rescue survivors. -
THE PROVISION PILLAR partners with Selah Freedom domestically and Uncaged in Europe to provide safe-housing and restorative programs for survivors.
A Network For Freedom
Our methodology bases funding where it is most needed and does not support full-scale, ongoing operations, administration, and salaries. The goal of the Foundation is to teach others how to fish rather than create ongoing dependency. A benefit of the Foundation's structure allows many organizations to operate with shared resources. We create an atmosphere of collaboration, not of competition, between organizations. This provides for the most significant impact possible.
The beauty of the initiatives under the Foundation is that we have the ability to share resources. Some organizations have their own 501c3 while others have chosen to forego theirs. This allows all to unite and leverage resources to reduce back-office costs, such as marketing, development, accounting and operations. This method means more money goes directly to our programs. Some of our Pillar partners are solely initiatives of the Foundation, such as the National Training Cadre and the S.P.E.A.K. UP "train-the-trainer" Prevention model.
We also provide grants to highly credible and vetted organizations on an annual basis on a smaller scale.
Pillar Partnerships
Grantees
University Partnerships
The Selah Way Foundation understands the importance of evidence-based research, outcomes and measurements. We are proud to announce the following University Research Partnerships tied to our different Initiatives.
Proudly Partners With
Proudly Partners With
Proudly Partners With
PREVENTION - FORGE THE FUTURE
Empowering Entire School Systems to S.P.E.A.K. UP
Our Prevention Initiative, S.P.E.A.K. Up (Student Prevention Education & Advocacy for Kids), is a unique "train-the-trainer" prevention model. By empowering everyone from the principal and teachers, to the lunchroom workers and bus drivers to be able to identify the red flags of sex trafficking and sexual abuse, as well as empowering students to know how to use their voice to protect themselves, we are able to shield the next generation.
This professional learning tool is designed to teach all faculty/staff and K-12th grade students through three phases including:
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Onboarding: School leaders become informed and empowered to train their teams on awareness and prevention techniques.
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Team Learning: Leaders facilitate a professional development experience for their sites so teachers and staff are informed on awareness and prevention techniques and ready to take students through an awareness and prevention learning experience.
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Student Learning: Educators implement a learning experience for students which promotes awareness and prevention of sex trafficking and sexual abuse.
We look forward to building more partnerships within our Prevention Initiative.
Preventing Our
KIDS
From Sexual Abuse & Exploitation
Pictured: Elizabeth Melendez Fisher Good, founder/CEO of The Selah Way Foundation discusses Bipartisan Prevention Education Bill with Congressman Vern Buchanan; Elizabeth Fisher Good with Dr. Stephany Powell, taking the Hill on behalf of The Selah Way Foundation
"An ounce of prevention is worth a pound of cure."
-Benjamin Franklin
Pictured: K-5 Prevention Curricula activity completed by students to show "body safety zones"
CHANGING POLICIES TO SAVE OUR CHILDREN
Reintroducing Our Prevention Bill in Washington D.C.
Our team has been working tirelessly to bring about nationally-scaled changes in policy that will ultimately prevent innocent children from falling prey to sex trafficking and sexual abuse. In 2020 our bill was introduced to Congress which would mandate prevention trainings for all children in the U.S. This bill had strong support in both Congress and the Senate. Due to COVID-19 there was a pause, however we look forward to reintroducing this much needed piece of legislation in the future.
How The Selah Way Foundation is set apart in this effort:
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Impacting federal policy is the ultimate form of prevention, and our bill stands for prevention education on a national scale.
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Few non-profits have the vision or are equipped to impact human trafficking policy on a national scale. Even fewer non-profit organizations have lobbyists or a footprint in Washington, D.C. especially in the human trafficking realm.
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1 out of 3 girls and 1 out of 5 boys are sexually abused. Our prevention education aims to improve this statistic.
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We have seen firsthand how important the prevention of human trafficking is. Aftercare and rehabilitation services are important, but prevention reduces the number of victims and the need for these services. Most anti-human trafficking organizations focus on rehabilitation and aftercare; we focus on prevention as well.
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The cost of prevention is less than the cost of rehabilitation which can last a lifetime for many survivors.
MORE THAN TELLING YOUTH HOW TO STAY SAFE... WE ARE SHOWING THEM!
Five Short Films Are In Production For Our Prevention Curricula
We strive to provide the most cutting edge, relevant materials for students and adults working with them. Our method is to not only tell them about the red flags of sex trafficking and how to use the power of their voice, but we also want to show them how it could happen to kids just like them.
In 2020 our team wrote five short films which will be included in our S.P.E.A.K. UP Prevention curriculum. Each short film depicts a scenario in which youth are groomed, recruited and exploited into sex trafficking and sexual exploitation. The scenarios depicted in the film include:
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Teens in Care (i.e. foster care) and how social media, false promises and friending/familial recruiting can lead to exploitation
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A coach who uses his position of influence and authority to exploit an athlete on his football team
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A pastor who abuses a girl in his youth group
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A child who experiences domestic violence and sexual abuse at home and is recruited into a gang
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A girl who is recorded being raped at a house party and it is later used to "sextort" and control her
Each of these scenarios is, unfortunately, inspired by true stories which we have encountered multiple times working with youth. As we bring these stories to life, we can protect a multitude of students from falling prey in similar situations.
National Awareness & Prevention Campaign
ONCE UPON A CRIME PSA
Over 2 million children are sold each year into sex trafficking. 92% of victims report being sexually abused as a child. Yet, a majority of men and women are blind to this crime hiding in plain site. In 2020, our national PSA, "One Upon A Crime," aimed to shed light on how innocent children fall prey to sex trafficking and abuse. Theirs is a story of a fairytale gone grim.
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Once Upon A Crime PSA National Television/Billboard Campaign Impact: TV and Billboards Media Value $3.3 million/ Nearly 20 million educated
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The Selah Way Foundation received national news coverage including Fox & Friends, PBS, WGN, The Bill Cunningham Show, and more
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Over a dozen billboards are featured across seven cities, through our partnership with Lamar Billboard
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295,860 people were reached in Central Florida, Atlanta area and Chicago
Equipping The
FRONT
LINES
To Recognize & Protect Victims
Pictured: Deb O'hare Ruskowski, founder of GSO, Elizabeth Melendez Fisher Good, founder/CEO of The Selah Way Foundation and Dr. Stephany Powell, NTC Master Trainer at White House Human Trafficking Summit
PROTECTION - FIND THE SURVIVOR
Creating A Shield of Protection
2020 created unique challenges in the anti-sex trafficking movement. Traffickers exploited countless vulnerabilities and many operations went underground. In an era when law enforcement and healthcare professionals are faced with insurmountable challenges, our organization is ensuring they are properly trained through our Protection Initiative to identify and aid victims.
In 2020 we built our National Training Cadre, which is comprised of former and current leaders in law enforcement. It is led by our Master Trainers, Dr. Stephany Powell and Adam Kavanaugh, both highly regarded officers based out of Los Angeles and St. Louis. They have created curricula to train law enforcement, social services, and judiciaries in building cases, identifying victims and gaining convictions of traffickers.
Unfortunately, there is still a perception held by many in law enforcement agencies, states attorney offices and judicial systems throughout the country, that "child prostitutes" exist. Children are still being arrested for prostitution even though federal laws have changed which recognize them as victims of sex trafficking. Our National Training Cadre is committed to opening their eyes and empowering our front lines to be the protectors they were intended to be.
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As of December 2020 our trainers have educated over 100 agencies nationwide.
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Trainings include Implicit Bias in Human Trafficking Cases, Familiar Human Trafficking, Establishing a Court Diversion Program, and more.
Global Strategic Operatives, founded by Deborah O'Hara Rusckowski, is a training arm devoted to equipping the medical community on how to identify the signs and symptoms of sex trafficking. It teaches them how to assess and provide safety for patients. Medical professionals are on the front lines and educating them is essential. This training arm creates an entirely new layer of protection for victims of this crime.
Through a policy and system-wide approach we provide trainings led by survivors and expert clinicians, beginning with the highest levels in the organization. Once trained, healthcare providers know how to confidently take action internally and through external partnerships.
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GSO has trained the largest healthcare systems. Over 240,000 medical professionals received training in 2020 including:
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Baptist Health
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Advocate Aurora Health
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Hackensack Meridian Health
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Baylor Harris Health
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RWJ Barnabas Health
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Northwell Health
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In the midst of COVID-19, the GSO team took the opportunity to revise and update all training materials utilizing statistics from the U.S. State Department Trafficking in Persons Report and the International Labor Organization, to reflect accuracy and the most up to date information available. The GSO team can now offer all trainings virtually which enables them to train thousands of healthcare workers at a time.
Pictured Above: Deb O'Hara Rusckowski, Founder of GSO with U.S. Representative Chris Smith at The White House Human Trafficking Summit; GSO with Healthcare Leaders in Washington D.C.
Dr. Stephanie Powell
Master Trainer, National Training Cadre
Dr. Stephany Powell is a Master Level Trainer with The Selah Way Foundation. She is retired from the LAPD as a sergeant in charge of a vice unit and accepted the leadership role at Journey Out in October 2013. In addition to her LAPD tenure, Dr. Powell is a Doctor of Education in Organizational Leadership and utilizes that singular combination in several ways. She created and facilitated Team Building and Executive Leadership workshops for the Fire and Police departments. She is an Adjunct Assistant Professor of Behavioral Science at Los Angeles Trade Technical College.
She is a powerful speaker, a tenacious educator and advocate for change, and one of the premiere experts in this field. Dr. Powell has been featured by Los Angeles local media and by CNN/HLN.
In August of 2020, Dr. Powell accepted a national position with the National Center on Sexual Exploitation as the Director of Law Enforcement Training and Victim Services.
Adam Kavanaugh
Master Trainer, National Training Cadre
Adam Kavanaugh is a Master Level Trainer with The Selah Way Foundation and has served as Sergeant of the St. Louis Police Department with 27 years of experience. Sgt. Kavanaugh’s career began in the City of St. Louis and ultimately moved to the St. Louis County Police Department. There Sgt. Kavanaugh was an Undercover Detective in the departments Vice Unit. Sgt Kavanaugh performed undercover narcotic, gun purchasing and various undercover roles on cases related to murder for hire, prostitution/trafficking, to mention a few.
Upon Sgt. Kavanaugh being promoted from the detective bureau he was assigned as a supervisor of the Vice/Narcotics unit where he supervised all aspects of undercover work. Sgt. Kavanaugh is currently the Commander of the Eastern District of Missouri Human Trafficking Task Force, the Deputy Commander of the state of Missouri’s Internet Crimes Against Children Task Force and assigned as a task force officer with the FBI. Sgt. Kavanaugh focuses his efforts on the educating and training of law enforcement in the area of identifying and locating victims of sex trafficking, sexual exploitation of minors, and identification of their perpetrators.
Deb O’Hara-Rusckowski
Founder, GSO
Deb is critical care nurse by training with a BSN, MBA and a Master’s in Theology with a concentration in bioethics. After working in healthcare and the private sector for 30+ years, she now concentrates in public, non-profit organizations, and philanthropy. She desires to combine her passion for healthcare, business skills and faith. She currently is a Delegate for the Order of Malta’s Mission at the United Nations, focused on human
trafficking and the global refugee crisis. She recently co-founded Global Strategic Operatives for the Eradication of Human Trafficking. She provides educational and training presentations to healthcare providers, airline personnel, government employees, corporations and universities on human trafficking.
She works closely with Homeland Security and law enforcement. She supports an anti-human trafficking educational exhibit in Haiti which rotates regularly around the country. Deb founded Nurses With Global Impact, Inc. in 2016 as a resource for nurses and to recognize those doing extraordinary work and making a global impact in healthcare.
PROVISION - FREE THE HEART
American and European Survivors Find Freedom
Our Provision Initiative is extremely selective in the safe housing organizations we partner with to support and scale. In the United States we partner with Selah Freedom, as the vision for The Selah Way Foundation was birthed out of their ten years of experience and renowned success. Uncaged is our European partner serving an area in desperate need, Romania, which is a hotbed for sex trafficking in East Europe. Our domestic and international scaling efforts work to eradicate sex trafficking globally.
Success of Our Partnering Safe Homes
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87% of Selah Freedom survivor graduates do not return to the streets
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100% of Selah Freedom survivors are pursuing their educational/career goals
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750 survivors with Uncaged in Europe have already been rescued and began their healing journey
A Safe & Restorative
HOME
For Survivors In
America and Europe
Domestic Goal: Our goal is to fortify Selah Freedom's ongoing programming and increase their mentorship training program, L.I.F.T. (Leading Into Future Truth), to other organizations in the U.S. 60 organizations have already been trained, with the goal of training 200 by 2023. As a recognized leader in the domestic anti-sex trafficking movement, Selah Freedom is able to provide resources to survivors from anywhere in United States. Mentoring other service providers will vastly widen the net to save more lives.
European Goals: Uncaged is partnering with government agencies across Eastern Europe to create national intervention and prevention plans to stop traffickers before they strike. They are also providing training to identify victims and bring them to safety. Finally, their "healing villages" are being built where survivors go to recover and restore. Without these crucial Sanctuaries, 80% of survivors will be trafficked again.
"My first year sober just passed. I am grateful to finally be safe and for all the help I've received on my journey. I'm going to college and working at an amazing job. Life is good and will only get better!"
-Selah Survivor
Laurie Swink is the Executive Director of Selah Freedom. She has a Bachelor’s degree in Special Education and has 30+ years teaching 1st-12th grade. In 2011, Laurie’s heart was moved to establish a residential home when she realized a survivor coming out of sex trafficking was only at the beginning of their journey not the end.
She oversees the Selah Freedom programming while training other organizations to build a sustainable and safe residential program for sex trafficking survivors. Laurie considers her work with the survivors to be a privilege and an honor.
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Kim Westfall is the Founder and CEO of Uncaged. She is an entrepreneurial leader with nearly 30 years of experience leading and scaling successful for-profit and non-profit organizations. From 2006 to 2016, she served as Executive Vice President of Client Services and Consulting for Westfall Gold, a major-donor fundraising consultancy that has helped leading faith-based organizations raise more than $1 billion (USD) to fuel transformation worldwide.
Kim served as U.S. Executive Director of Watoto Child Care Ministries, an organization that provides holistic care to vulnerable women and children in purpose-built village settings across Africa. In 2018, after being haunted by a vision of ‘children in cages,’ Kim launched Uncaged.
When you support The Selah Way Foundation, you are not merely supporting one organization. You are significantly moving the needle, globally, to save lives and end a crime as ancient as humanity itself.
OUR VISION
For 2021 And Beyond
Prevent The Next Generation From Exploitation
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Complete and implement five new short films into our S.P.E.A.K. UP curricula which will educate students and adults on grooming and recruitment methods of traffickers and how they target youth from all walks of life.
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Congress will be reintroducing our bill supporting mandating prevention curricula in classrooms nationwide.
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Prevention curricula is being translated into Romanian to reach at-risk youth in Europe.
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This program will grow from currently reaching 25,000 youth & adults annually, to 200,000 over the next two years and 2 million by 2023.
Empower Our Front Line Protectors
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Training plans are underway to train the following agencies in 2021:
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Manatee County Sheriff
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Venice Police Department
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New York Police Department
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St. Louis Metro Police Department
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Cook County Illinois Sheriff’s Department
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Los Angeles Police Department
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Criminals are increasingly utilizing the dark web and cryptocurrency to conduct illicit activities including sex trafficking and various child-related crimes. The Selah Way Foundation has partnered with one of the leading trainers in this area to roll out training on this topic.
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We are preparing for 250,000 more to be trained internationally in 2021, including:
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India
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Ireland
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Australia
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Poland
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Africa
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Thailand and/or Vietnam or Myanmar
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The next steps for GSO are to:
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Complete training to international healthcare sites and to collect similar research data as U.S. sites and compare policies & protocols to create one common policy to present to WHO. We hope to host a meeting at the UN in June 2021 to report on all pilot study findings.
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Complete training in Chennai, India which is scheduled for February 15-17, 2021
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Complete training in the second largest hospital in Albania, Public Hospital Durres.
Provide More Safe Homes of Refuge
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Selah Freedom's L.I.F.T. (Leading Into Future Truth) Organizational Mentorship Program will continually expand to instruct organizations on how to successfully and sustainably launch safe housing for survivors. By 2023, 200 organizations worldwide will be trained through this mentorship program.
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Uncaged is expanding their sanctuaries for survivors and continuing to build relationships with government agencies to grow their reach and aid efforts.
The Selah Way Foundation stands UNITED to end sex trafficking in our lifetime.
